The bookseller – News – Dialogue unveils Little’s first super main novel with a giant ‘spillboard’

Dialogue Books has unveiled a giant ‘spillboard’ in London revealing the cover of its 2023 super lead Rose water by gal-dem founder Liv Little.

Md Sharmaine Lovegrove edged Abigail Bergstrom’s first novel, described as a “remarkable, modern, multi-generational love story”, last year to Bergstrom Studio in a six-figure two-book deal.

Its giant ad is located at the Coldharbour Lane exit of Loughborough Junction station. Dialogue said: “Designed to make a statement about our intentions for the book, the board shows off that glorious cover in all its glory, along with wonderful endorsements from Bernardine Evaristo and Bolu Babalola, and facilitates pre-orders via a convenient QR Code. “

Little joined the unveiling herself, showing the cover to her 42,500 social media followers.

As part of the reveal, Dialogue worked with Jack Arts to organize a sampling stunt at the station where volunteers wearing branded t-shirts handed out bespoke bottles of rose-scented cosmetics with QR codes to rush hour travelers.

The team said: “We were kindly supported by Waterstones, which we tagged on the board itself and on these cosmetic bottles, capturing pre-orders and enticing readers to learn more about the book.”

The billboard will be in place for two weeks from publication and will kick off the first hardback campaign for Dialogue’s new future as a standalone division within Hachette.

About Cecil Cobb

Check Also

Book talk: 3 entertaining crime novels

Jeff Popple reviews three entertaining new crime novels from America. More of Jeff’s reviews can …