Phygital world: Our physical and digital worlds are already merging in the metaverse, says Ivan Puzyrev
The digital economy is one of the main growth engines of the global economy today. The industry could be worth $678.8 billion by 2030.
Humans have always found new technologies to communicate and share information, constantly inventing faster, easier and more extensive tools. The latest iteration of this is the Metaverse, a network of interconnected, interoperable, immersive, and persistent virtual spaces.
Phygital world: a total transformation
The Metaverse serves as home to a cosmopolitan, hyper-connected new generation of digital creators and their audiences. Digital spaces can have built-in avatars and a decentralized value delivery system. It can blur the boundaries between countries and unite several different types of media into a planetary infrastructure.
The metaverse is a digital layer that can replace the “real world” for users. A person can move around and interact with a virtual space, all without touching the real world.
A wide variety of fields use the metaverse to complement their activities in the physical world: banks and banking systems, real estate, fashion, music, sports as well as marketing, sales and customer support, among others. .
The Metaverse will be a key part of the entertainment medium in the future. The digital world will explode with augmented reality (AR), virtual reality (VR) and mixed reality (MR).
Thanks to the Metaverse, listening to music or watching sports will be transformed. Very soon we will have the possibility of putting on VR glasses that will put us in the heart of the action on the football field or on the big stage.
The ideas of simulations, virtual worlds, avatars and an alternate digital reality have entered mainstream discourse through works of science fiction like Loan player one. The genre was created between the 1980s and the 2000s.
The concept of a metaverse originated in a 1992 novel by Neal Stephenson, titled Snowfall. It described a global virtual world, an evolution of the Internet, accessible in VR. Each user embodies the avatar of their choice to enter the Metaverse at any time. It’s a virtual parallel world, a welcome escape into an anxious reality.
Today, the Metaverse is gradually finding its place in the world of contemporary culture.
Phygital world: The laws of the future
With each appearance of a new tool for mass dissemination of information, there is a chance to establish a new formula of laws and ethical standards. We can create new communication rules geared towards a more balanced distribution of resources.
The metaverse needs its own updated rules to unite all participants in the system. These participants include individual users, huge data processing platforms, and governments.
Here are 7 rules of the metaverse:
- There is only one metaverse;
- The Metaverse is for everyone;
- No one controls the metaverse;
- The metaverse is open;
- And, the Metaverse is hardware independent;
- The metaverse is a network;
- The metaverse is the Internet.
Creators are often ahead of their time, manifesting the human perception of technologies that have not yet been adopted in mass. Dystopian and utopian scenarios of technological development are being created. And the foundations for the design of the future metaverse are laid.
The future of physical and virtual
The metaverse will continue to expand on different types of immersive experiences. Today, we bear witness that machines are no longer just work tools. Now computers and machines are more like the gigantic organisms we exist in, a kind of planetary-scale device.
Even now, we can see the potential effects of the metaverse on society and notice that this innovative technology is changing our world.
About the Author
Ivan Puzyrev is co-founder and CIO of Arhead, Metaverse Ecosystem and community platform for creating content, spaces and events in the Metaverse. He is an expert in digital AR/VR strategy and a researcher specializing in spatial computing and the involvement of extended reality at the city scale. More than 10 years of experience working with international companies on technology-oriented digital products as a tool for interaction between human, information flow and space. Ivan is a speaker for several conferences like MWC (Shanghai), AVR360 (London), Future Architect Conference (Moscow) and more.
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